Building Organizational Capacity

Long-Range Planning

Having been part of high performing organizations in the past, we’re convinced that everyone needs to have a long-range goal and a plan for achieving it.

Setting a broad, defining goal helps you to focus activities and programming, develop a consistent message for publicity and fundraising, and showcase your successes. However, many organizations have trouble with this. It can be difficult (and sometimes uncomfortable) to establish a vision that includes measurable, specific objectives. Or you may have had an experience in the past with strategic planning that didn’t amount to anything.

That’s where we come in. We will spend a year or more with your organization, helping you figure out not only where you want to go, but also where you are now and how to get from Point A to Point B. That leads us to the development of annual plans. We’ll help you get started and remain available as you implement those plans, and measure and report on your progress to your Board, members, and funders.

Some consultants give everybody the same presentation; only the photos and the names are changed. We believe that the basic principles apply to everyone – you should know where your organization is headed and how you’re going to get there – and we look at the same areas for each client: People, Programming, Facilities, and Finances. To the extent that we can borrow lessons learned from similar organizations, we will; but beyond that, your organization is unique.

You deserve more than a cookie-cutter solution that leaves you wondering what to do next. Let us help you take your organization to the next level.

Staff & Volunteer Training

Whether your staff and volunteers need to increase knowledge, improve skills, or modify behavior, McDoux Preservation can deliver a reasonably priced, customized training program built around your organization’s specific needs.

We can create train-the-trainer materials that you deliver, CD- or DVD-based instruction that staff can access at their convenience, or full-service programs including instructors. At the end of the program, we don’t just leave you with a binder, destined to gather dust on a shelf. Every program includes follow-on activities and contact with participants to reinforce learning and help bring lessons learned into your workplace.

Because all training programs are customized, we can work with your schedule and budget to create learning opportunities that meet your needs and constraints.

Brand Development and Revitalization

Confused about what a brand is, or what yours says about your organization? You’re not alone!

Your brand is much more than your organization’s logo; it’s the essence of what your organization is and does, and every contact that a visitor or member has with your organization should reflect the brand identity that you want. Yes, that includes your logo, promotional materials, and website, but your brand also extends to the visitor experience with your organization, programming, and amenities.

Most of us have trouble wrapping our heads around this concept at first, but at McDoux, our experience in marketing and brand management helps us cut through the confusion and establish a simple strategy for making your brand clear and focused.

Most of the time, we find that while our clients can clearly articulate what they do and how they’re different from other organizations, people outside the organization have very different ideas! We help you create consistency and focus to get everyone on the same page. Often, that involves a revitalization or freshening up of your brand, rather than a complete overhaul – and a few simple changes can make a huge difference.

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